Muang Thai Life launches preventative health initiative
Being a true health partner to customers in Thailand means having the capacity to offer comprehensive health solutions beyond insurance. With the launch of MTL Fit in 2022, Muang Thai Life combines preventative care and wellness into their approach to encourage healthy behaviours resulting in improved wellbeing…and improved pricing. It’s about motivating customers to better understand their own health profile but also understanding how they can improve it.
Among the features of MTL Fit, customers have the ability to track exercise output and calorie intake via an App, with more features to follow soon. Results are automatically fed into the dynamic pricing model which has the capacity to differentiate customers based on their risk class rather than offering a one-size-fits-all health cover.
The product recognises that your health is unique. With MTL Fit customers get to discover more about their own state of health, with encouragement to improve this by doing the right things. Based on the data received, a personalised health score is created. And with motivation being key to doing better, weekly goals and challenges are set, each of which contributes to the overall risk score. So not only are customers getting fit, but they are also being recognised and rewarded for it.
