AFLIC ‘sprouts’ new digital B2B2C sales channel in record time
Ageas Federal Life Insurance (AFLIC) is the first operating company in the Group to benefit from the 2022 collaboration announced between Ageas and eBaoTech, a global digital solution provider for the insurance industry.
For AFLIC the collaboration creates a Platform as a Service (PaaS) technology platform starting with an end-to-end embedded customer journey for credit life linked to the digital personal loans of Federal Bank, the co-shareholder and largest distributor of AFLIC. AFLIC’s operational agility, time-to-market and the company’s technology capabilities have been elevated to the next level thanks to this initiative.
With this platform, AFLIC has built a new digital sales B2B2C distribution channel in a very short timeframe as a complement to its traditional bricks-and-mortar channels, which helps keep the company relevant and future proof in an increasingly digitalised world. Now personal loan customers of Federal Bank will be able to seamlessly and simultaneously purchase insurance at the same time as the loan with just a few extra clicks.
Through Impact24, Ageas set out its ambition to pursue opportunities for Growth through active participation in ecosystems and the platform economy, embracing the opportunities that are emerging from increased digitisation. In 2022 this ambition moved forward a step when it joined forced with eBao Tech a global digital solution provider for the insurance industry, allowing the Group the opportunity to leverage eBao Tech’s InsureMO platform.
The next step for AFLIC is to replicate this success with new distribution partners. And at the level of Ageas, the
