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Ageas UK collaborates with brokers on innovative digital propositions

When Ageas UK teamed up with UK broker Marmalade, to support the launch of an innovative new Pay-As-You-Go motor product, it was able to bring to the table its underwriting and pricing expertise in support of a valued broker partner. Ageas supports innovative approaches that help customers to find excellent value and the benefits that matter most to them. Marmalade’s new Pay-As-You-Go product ticks all the boxes. It makes insurance accessible to a segment of the population that often find it impossible to access affordable car insurance. 

Ageas UK collaborates with brokers on innovative digital propositions

The policy allows new drivers under 30 years of age to pay for an initial package of 1,000 miles, arranging an automatic top-up of 250 to 1,000 miles when they have 50 miles remaining. Drivers can keep a track of what has been used on their app and earn a No Claims Discount for every year they remain claim free. To verify that mileage, the business simply draws data from Marmalade’s ‘App & Tag’ system, which uses telematics to record the miles driven and allows young drivers to develop safe driving skills.


In another new electronically traded partnership, Ageas UK launched a car insurance proposition on the insurance panel of Yoga, a fully self-service online insurance broker that puts the customer in control of their policy. No matter the time or day, customers with a policy from Yoga can access their documents, make changes, cancel or renew their cover wherever and whenever they like. 


By collaborating with brokers on these new and innovative positions, Ageas UK is reinforcing its commitment to the personal lines electronically traded market, and is tuned in to evolving consumer needs with digital propositions that let customers have insurance their way, on their own terms.