Ageas UK becomes one of first insurers on new Amazon Insurance Store
In what is an important milestone in the Group’s Impact24 digital platform strategy, Ageas is one of three participating insurers offering insurance through the new Amazon Insurance store, demonstrating the success of Ageas’s multi-channel, electronically traded personal lines business in the UK. This collaboration is also an important endorsement of Ageas UK’s top quartile insurance skills and capabilities. The launch aligns with Ageas’s growth strategy in the UK and supports the Group’s appetite to participate in new and progressive digital platforms.
The Amazon Insurance Store has been built to offer a new, simple, and convenient way through which UK customers can shop for home insurance, through quote comparisons that they can trust, based on a streamlined and simple quote questionnaire and checkout experience that is integrated with amazon.co.uk. The Amazon Insurance Store is available to all UK customers on the Amazon website and mobile app.
The store differentiates itself from other comparison sites by the inclusion of customer reviews, star ratings and the inclusion of claims acceptance rates. All policies start at the same level of cover which includes protection from some of the most common home insurance claims.
In partnering with Ageas, Amazon confirmed that participating companies had been selected using a number of customer-focused criteria, including reasonable time frames for claims handling and resolution, and delivering on Amazon’s high-bar for customer service.
