AG fully supports the next generation of female cyclists
As a socially responsible insurer, AG wants to give extra support to the development of sport, especially where there is still a lot of growth potential as is the case for Belgian women's cycling. And as the Title sponsor of a new Belgian professional women's team, ‘AG Insurance Soudal Quick Step’, AG is fulfilling that ambition.
Nowhere in the world is interest in cycling as intense as it is in Belgium, and it is not just at the top level. Hundreds of thousands of active and passive cycling enthusiasts take to the roads every week. Initially the focus of the new cycling team will be on identifying and investing in upcoming talent backed by top professional guidance, which is quite rare in the world of women’s cycling, allowing those with most potential to rise to the top.
We have a role to play in offering young people opportunities to dream and dare to push their limits, in line with the Great place to Grow philosophy. And through sport we are also shining a light on the importance of a healthy lifestyle.
